Should I buy a Webflow template or get a custom website?
Deciding between a Webflow template and custom design? This post breaks down the pros, cons, and a smart middle-ground option that balances speed, cost, flexibility, and professional polish.
Frustrated with slow load times, clunky plugins, and rigid themes? This post breaks down five clear, experience-based reasons why Webflow is a smarter, faster, and cheaper alternative to WordPress.
There are approximately 184,372,412 articles online comparing WordPress and Webflow. So am I just adding to the noise?
I don’t think so, because this post isn’t another feature-by-feature breakdown. I’m not here to compare every button and setting across both platforms. Instead, I want to share five solid, experience-backed reasons to finally make the switch you’ve been secretly considering for a while.
If you’re reading this, chances are you’ve already run into one (or several) of the usual frustrations:
I’ve experienced each of these scenarios. Seriously. I spent years working with WordPress before making the shift to Webflow. And while I still think WordPress has its place, I’ve found Webflow to be faster, cleaner, cheaper (yes, I said cheaper, and I’ll explain why), and far more enjoyable, for me, my clients and the people using my Webflow templates.
Also, just to clarify: I’m not a Webflow affiliate or partner. Everything in this post comes from personal experience after using both platforms for years.
I’m not “techy.” I don’t come from a developer background, and I’ve never enjoyed digging into server settings or figuring out what things like cPanel, PHP versions, or database prefixes actually mean.
I’m a designer. I want to focus on structure, layout, best content presentation and visuals, not troubleshooting backend issues. But when I was designing WordPress websites, I had no choice. Even just getting a site online meant navigating things that felt completely outside my skill set.
You have to sign up with a hosting provider, log into cPanel, install WordPress, configure your PHP version, connect your domain, install plugins for backups and SEO, and make sure everything works together without breaking.
It gives you a clean, all-in-one setup where hosting, SSL, backups, SEO tools, and even staging are already built in, so you can literally start designing the second you open a new project.
Here’s what Webflow gives you out of the box versus what you need to set up manually in WordPress:
This is what makes Webflow truly DIY-friendly. You don’t need backend access. You don’t need to understand file paths, database exports, or server caching. You can build, test, and launch your entire site without touching a single technical setting.
You probably read the word “plugin” a bunch of times in that last section, and you know what I mean. With WordPress, the teeniest tiniest thing needs a plugin. Need a form on your website? Get a plugin. Need to set up a redirect for a deleted page on your website? Here’s a plugin. Need to set up staging to test your website fully before it goes live? You guessed it…another plugin!
At first, it seems harmless. Even convenient. WordPress has long marketed itself as the OG no-code platform, which, to be fair, it can be, but only if you’re willing to stack a bunch of plugins to get even basic functionality.
So what’s the problem with that, especially when so many plugins are free (or at least start free)?
The first time I used a plugin, I was thrilled by how easy it was. Then I added five more. Then a few more. And when I finally published the site and ran a speed check… came the reality check.
Each plugin loads its own scripts, stylesheets, and assets, many of which aren’t optimized or needed on every page. Optimizing all of that (manually dequeueing assets, selectively loading plugins) takes time, effort, and often custom code. Not so no-code anymore.
Most free versions don’t give you what you actually need long-term. You can’t customize the design fully, or the form only works with 50 submissions a month, or the carousel doesn’t autoplay unless you upgrade. So you keep stacking paid versions just to get simple features working. We’ll get to the real cost of Wordpress plugins in a little bit.
Every plugin on a WordPress site is made by a different developer, updated on a different schedule, and built with different standards. That means they don’t always play well together, even if they worked perfectly last week!
A plugin update can suddenly break your layout. A theme update can conflict with a plugin you’ve relied on for months. And if you’re thinking “I’ll just turn on auto-updates, well, that’s a gamble too. It might fix something. It might also silently break your layout and you won’t know until a visitor emails you saying, “Hey, your homepage is acting weird.” (Yeah, that has happened to me)
Every plugin you install is essentially giving someone else’s code access to your website. If that code has a vulnerability, or isn’t maintained properly, it opens the door for hackers.
And this isn’t a rare problem. According to SolidWP’s January 2025 Vulnerability Report, over 100 new plugin vulnerabilities were disclosed in just one week. Many of them affected widely used plugins that were outdated, poorly coded or relied on third-party scripts or services that got compromised.
In the words of the same report “Along with poor user account security, vulnerable plugins and themes are among the top reasons why WordPress websites get hacked. ”
You don’t need to install a single plugin to create forms, animate elements, add interactions, manage your CMS content, set up SEO, or deploy a responsive website with clean code. It’s all part of the platform. That means fewer moving parts, less maintenance, and more confidence that your site will work the way it’s supposed to every time you use it.
I have built nearly 50 websites using Webflow, including blogs, portfolios, service websites, online stores and more without ever needing a single plugin. Even apps like Calendly, Typeform, HubSpot, or Mailchimp can all be embedded directly with a copy-paste snippet with no plugin required, and certainly not a whole stack of plugins duct-taped together.
This one takes people by surprise when I bring it up. “But I don’t need to pay anything to launch my website on Wordpress”. Um, not really. Let’s take a look at what you’ll really pay if you build your website on Wordpress vs. Webflow.
This is where things really start to add up because, like I stated above, most of the functionality you expect from a modern website requires paid plugins or external tools. And we’re not talking about advanced features here. We’re talking about basic things you'd expect any website to do. Here are some of the most commonly used plugin use cases in Wordpress:
Again, notice how none of these plugins are adding any cutting-edge functionality. Just basic website requirements.
Most WordPress sites end up with $400–600/year in plugin licenses (sometimes more), plus the time cost of managing updates, resolving conflicts, and keeping everything compatible, usually through a professional WordPress developer.
Now to be fair: most WordPress plugins do offer free versions. But they’re often so limited that you quickly hit a paywall. Take Yoast SEO, for example: the free version gives you one focus keyword and basic meta tag editing, but if you want redirect management, internal linking suggestions or social previews, you’ll need to upgrade. That’s $99/year for just one plugin.
Multiply that by a few more essentials (like caching, forms, speed optimization), and suddenly that “free” WordPress setup starts looking a lot like a $500/year stack.
Webflow bundles nearly all the essentials into one clean, predictable monthly plan. For most websites, your total costs look like this:
That’s it. Really. No surprises. No patchwork, no hidden plugin subscriptions, and no last-minute “oh, this feature is paid” surprises. Just one platform, one bill, and everything working together smoothly.
It’s easy to assume Webflow is more expensive because, unlike WordPress, where the costs creep in slowly through plugins and maintenance, Webflow shows you the full cost upfront.
But I actually think that’s a very good thing. You know exactly what you’re paying, and you’re getting a fast, secure, well-designed website without the constant add-ons, tech headaches, or surprise invoices. In the long run, that predictability (and peace of mind) is worth a lot.
If you want a more detailed breakdown of how much a Webflow website costs in 2025, check out this post on the topic.
Ever found yourself staring at your PageSpeed Insights results, pulling your hair out trying to figure out why your WordPress site is still so slow even after adding three caching plugins, compressing all your images, and begging your host for help? Been there.
Speed is one of the most frustrating issues with WordPress because so many things can slow your site down: bloated themes, plugin conflicts, bad hosting, or just inefficient code you didn’t even know was there.
Webflow, on the other hand, is fast by default. Like, actually fast without needing to install and configure half a dozen optimization tools. Here’s why:
Speed doesn’t just affect user experience. It directly impacts SEO, bounce rates, conversions, and overall trust. And when your website loads in under 2 seconds without needing a speed-optimization crash course? That’s when you know you’ve made the right choice.
If you still find your website to be slow, check out this 5-step guide to create a fast-loading website by optimizing images.
At this point, I can usually look at a website and instantly tell if it was built with WordPress. There’s a certain "look" to it. I can’t quite explain it but there are design details that feel just a little off. Even when the site works just fine, it often lacks that extra level of refinement and polish.
Why is that? Because getting a beautifully styled, ultra-refined website on WordPress is hard. You’re often working within the limitations of a pre-built theme or page builder like Elementor. Want tighter spacing, custom animations, or smoother transitions? You’ll probably need to override default styles, tweak a bunch of settings, or drop in custom CSS.
With Webflow, you skip all that. You’re not fighting against a theme. You’re designing from scratch, visually, with full control over spacing, layout, interactions, typography, animations, and responsiveness. And you’re doing it all without touching a single line of code.
And because Webflow outputs clean, custom code based on what you build, the result looks good, feels intentional and considered. Not slapped together. Not like a site that was dragged and dropped into place. It’s the kind of polish that makes people pause and say, “Wait… what’s this site built with?”
If design matters to you, and if you care about the little details like me, Webflow gives you a level of visual control that WordPress simply doesn’t, at least not without a developer or a dozen plugins. And honestly? Once you get used to that level of freedom, it’s really hard to go back.