May 2, 2025
Framer vs Webflow: Which website builder is better in 2025?
A practical comparison for designers, developers, and founders deciding which website builder is better for portfolios, SaaS, blogs, and templates in 2025, Webflow or Framer.
How my Webflow template became a custom website for a Canadian healthcare recruiter
The story of how Aspira Talent transformed one of my templates into a branded, scalable healthcare recruitment site, built for growth, and easy to maintain.
A lot of the time, I don’t get to see where my template designs end up. That’s just the nature of selling digital products through external platforms like Webflow: buyers download the template, make their edits, and launch quietly. But this project was different. It was my first opportunity to collaborate directly with someone who had purchased one of my templates and work alongside them to shape how it turned out.
Aspira Talent, a healthcare recruitment agency based in Canada, discovered my Gente template built for recruitment agencies and consultancies. Initially, they reached out for a simple customization. But what began as a light lift quickly turned into a thoughtful, end-to-end collaboration.
The goal was to transform a flexible, pre-designed template into a professional, on-brand website that builds trust, speaks to two distinct audiences, and sets the stage for long-term growth. This case study walks through that transformation.
About the client
Aspira Talent is a Canada-based healthcare recruitment agency aiming to connect qualified healthcare and scientific professionals with organizations that need them, ranging from hospitals and long-term care facilities to research institutions and executive leadership roles.
Their audience comprise two distinct groups:
- Healthcare employers looking for tailored recruitment solutions
- Professionals seeking career opportunities, licensing guidance, or representation
Their key goals, and why Gente was the right fit
- Build instant trust in a high-stakes, heavily regulated industry like healthcare → Gente’s clean, modern layout and structured content flow provided a professional, credible starting point that aligned naturally with their industry
- Clearly guide each audience group without confusion and help them contact Aspira Talent for hiring and placements → The template’s flexible page structure made it easy to create separate sections for different user journeys and prioritize CTAs that encouraged direct contact
- Easily update and maintain without needing a developer every time they wanted to change a headline or publish a new resource → Gente came with a built-in CMS, reusable components, and a visual editing interface powered by Webflow, that made content updates straightforward.
- Have a flexible webiste foundation they could scale over time as the business grew to include more functionality like an integrated job board → The template’s modular layout and clean setup allowed us to add custom pages and CMS collections seamlessly, while still leaving room for future growth.
- Launch fast without the timeline or cost of building from scratch → By starting with Gente, we bypassed weeks of design and development work, saving time and budget while still delivering a site that felt tailored and complete.
How I helped them bring their vision to life
Restructuring the site architecture for clarity and focus
One of the most important discussions we had centered around site navigation. The original Gente template had a solid structure, but it wasn’t designed for organizations with two distinct but core audience groups: employers and healthcare professionals.
Together, we mapped out the key user journeys and decided on a clearer navigation structure that would:
- Guide each audience to the content relevant to them
- Group secondary content like blog posts, FAQs, and resources under one scalable dropdown
- Highlight the “Opportunities” link (which leads to an external job board) in a way that made it clear users would be taken off-site
Applying their brand consistently across the site
Aspira Talent came in with a strong brand foundation already in place. They had a complete style guide, including a logo, color palette, typography system, and layout principles, all of which reflected their professional and approachable tone.
Using these brand assets, I applied consistent styling across every page and element of the site. This included refining spacing, font sizes, button styles, and imagery treatments to ensure that the final design felt cohesive and distinctly “Aspira”, not like a re-skinned template.
Extending the template to support their content goals
While the Gente template provided a strong foundation, it didn’t include several of the pages Aspira needed to communicate their full offering. I designed and built several new pages to fill those gaps, including:
- A dedicated Employers page to showcase their recruitment process and partnership model
- A Talent page to support individuals seeking career opportunities and licensing guidance
- A custom FAQs page to address common questions and reduce friction in the user journey
- Housekeeping pages for
In addition, I created two CMS collections to support content that would evolve over time. Each collection came with its own dynamic template, which I designed to match the rest of the site and maintain consistency, regardless of how much content was added later.
- The Hub: A resource center designed to share articles, guides, and career development content
- Talent Showcase: A CMS-driven listing of featured candidates, complete with bios and categories for quick browsing
Ensuring scalability and ease of updates
One of Aspira Talent’s key goals was to launch a site they could manage independently without needing to bring in a developer for every update. From day one, I made sure the site was not only designed for clarity and performance, but also for long-term maintainability. To support that, I:
- Built fully editable CMS templates, using clear field labels and intuitive structure so the team could easily add or update blog posts, featured talent, or resources
- Used modular components and consistent class naming, so new content blocks or page sections could be added later without disrupting the site’s layout or design
- Recorded Loom tutorials walking their team through common tasks—like updating content, swapping images, and making layout tweaks
- Configured SEO settings and metadata fields across pages and collections, so the team could manage on-page SEO as the site grows
My key takeaways from this project
This project gave me a front-row seat to something I rarely get to experience: seeing one of my own templates through the eyes of a buyer, and shaping the final outcome alongside them. Here’s what stood out:
1. Templates aren’t limiting like some people think they are.
There’s a perception that using a template means compromising on originality. A lot of the time, that comes from people who’ve never actually used one. This project is proof that with the right structure and direction, a template can be a launchpad, not a limitation. In fact, I suggest you take a look at the Aspira Talent website and decide for yourself: does it look like a reskinned template? Or a patchy, cobbled-together site?
2. I got to see how buyers actually use my work.
Watching someone else interact with a template I designed gave me insights I wouldn't have had otherwise. I saw where things felt intuitive, where they didn’t, and how I can improve the design system to make future customizations even more seamless for buyers.
3. Flashy doesn’t mean better.
Gente is one of my "simpler" templates. It doesn’t rely on bold animations or over-the-top interactions. It’s structured, minimal, and designed to let content lead. Some might call that “not flashy enough.” But not all templates need to be flashy. Some just need to look clear, focused, credible and work well.
4. You don’t need a designer to customize a template—but...
...if you're hiring one anyway, who better than the person who built it? Someone else could have done this customization but not as quickly, efficiently, or cleanly. Templates are designed to be usable out of the box. Bringing in a designer should be about enhancing, not overhauling.
5. Good collaboration is everything.
Clear priorities, quick decisions, open feedback. That’s what kept this project on track despite a tight timeline. Huge credit to my point of contact on the Aspira Talent team for making the process genuinely collaborative (and kind of a joy to work on, too).
